Today’s workshop was all about making your book signing a success. I hosted it, and we kicked things off by talking about why book signings still matter—they build loyal fans, create buzz through social media, grow your network, and most importantly, drive sales.
There are four types of signings I covered:
- Solo bookstore events: intimate and focused on you and your book.
- Multi-author conventions: high-volume, fast-paced events like ApollyCon or Book Lovers Con.
- Pop-up booths: at fairs, libraries, or local events—great for exposure and swag giveaways.
- Hybrid events: combine in-person and virtual signings, letting fans preorder books even if they can’t attend.
Pre-sales are a powerful tool. They guarantee availability, build hype, and include virtual fans who still want to be part of the action. Plus, they let you personalize the reader’s experience—like adding bookmarks or exclusive swag.
We looked at two ways to handle pre-orders: a simple Google Form, and a more advanced platform that showcases your book covers and descriptions, making it easier for readers to browse and buy.
That’s the big picture—planning ahead, building excitement, and making sure your fans feel connected, whether they’re there in person or supporting you from afar.